Welcome to my digital home. I work with local businesses to produce creative digital solutions and improve digital presence. In partnership with my creative colleagues at Trend Differently I produce bespoke websites, develop digital strategies and deliver high quality digital marketing campaigns. Click here to find out a little more about me, my academic studies and my other interests. Feel free to join the conversation on our blog and follow me on social media.
In many cases, websites are the first point of contact for your potential clients and customers, so it needs to be the hub that links every facet of your business together. Whether you're wanting to run digital campaigns on social media or direct customers towards your website from search engines, they need to be fast, well structured, easy to use, and responsive to the latest technologies. Nothing will put off a digital consumer faster than a slow loading website that doesn't function well on their devices. Paul Thomson Digital can run a keen eye and digital tools over your online profile as part of our Digital Health Check.
Your website is a focal point for collecting information and data from your potential market and provide the ideal platform to display your products and services. We offer a range of services to get your business ready for the digital marketplace, including getting you set up on Google My Business and providing training in Google Analytics.
Our Google My Business and Google Analytics training offer is currently only available in Ayrshire, Glasgow, Inverclyde, and Renfrewshire.
FREQUENTLY ASKED QUESTIONS
In many cases, websites are the first point of contact for your potential clients and customers. It's your digital store front, so they need to be fast, well structured, easy to use, and responsive to the latest technologies. Your website is a focal point for collecting information and data from your potential market and it provides the ideal platform to display your products and services. It’s also the perfect place to launch your digital marketing campaigns.
A responsive website automatically figures out what type of device your customer is using and resizes itself to fit the device. As a result, it makes your website easier to use because it matches the device to the intended user experience. A well designed responsive website makes navigation easier for thumbs on smart phones and clear for tablet or desktop users.
Many websites experience 60-80% of their traffic on smartphones, so it's important to make sure your website is responsive and suitable for all devices.
SEO stands of Search Engine Optimisation. It's a bit of a dark art, but it should be an integral part of your digital strategy simply because it helps potential customers find you by improving search rankings. If you already have a website then you may have already received spam e-mails in the past from people claiming they can get you the #1 search ranking on Google. This is an altogether spurious claim; NO ONE can guarantee that. However, a well maintained site with an SEO strategy will rank better than sites without.
When developing your website our primary concern is your online visibility. We want you to be easy to find and as high up the search rankings as possible.
You could go to any number of online businesses that offer an online website creator, but 9 times out of 10 you will end up with a website that is slow, unresponsive, and performs poorly in search engine rankings.
A professionally produced website is more than just the layout and design, it's the way the website is constructed from the inside out. There are so many things going on underneath the surface that affect both the performance of your website and the visibility of your website and products on search engines. You will pay more than you might for a prefabricated website, but it will be responsive to desktop, tablet and mobile devices, perform better on search engines, and be customised to the needs of your business.
"Digital Marketing" is an umbrella term for a range of skills and disciplines that help websites promote themselves online. It includes pay per click advertising, social media marketing, social media management, organic marketing, search engine optimisation, data capture and analytics, and content creation. These techniques are used to create a marketing funnel that is designed to drive consumers towards sales conversions or desired actions. A well designed website coupled with a specific digital marketing strategy is an effective tool for identifying market segments and driving sales.