Paul Thomson Digital Blogfolio

Welcome to my blog page. Here you can find articles I've written on my digital journey, from client projects to digital marketing campaign analyses to tips to get the best from your website.

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How to rebrand an icon. Relaunching the Abbey Road brand.

Re-Branding an Icon | Abbey Road’s New Look

REBRANDING AN ICON | ABBEY ROAD’S NEW LOOK Being associated with The Beatles can have its advantages. At the same time this particular association, as iconic as it may be, also dates the Abbey Road brand and pushes it towards being a nostalgic heritage marque rather than a contemporary business that engages in cutting edge … Read more

E-commerce project for Trend Differently, working with Scotch Logs. Paul Thomson Digital

Scotch Logs | E-Commerce Project

Scotch Logs | E-Commerce Project Paul Thomson Digital working with Trend Differently Working with the team at Trend Differently, we were engaged to implement the e-commerce element of the Scotch Logs website. The project involved three depots around Scotland delivering goods purchased online to customers within a drivable radius, and there were different delivery pricing … Read more

Image of Peterson, "the Neighbor", peeping through his blinds. Screenshot taken from the video game trailer for Hello Neighbor. The game trailer is used in this article to demonstrate effective content.

Producing Effective Content | You say it best when you say nothing at all

 Producing Effective Content You say it best when you say nothing at all 85% of video content watched on Facebook is consumed in silence. Let that sink in for a moment. We live in a digital age where there is a constant need for effective content. We need it to interact with our audience and keep them … Read more

Google Analytics logo on a wordcloud background. The caption reads "What is Google Analytics and what can it do for you?"

What is Google Analytics and what can it do for you?

What is Google Analytics and what can it do for you? Monitoring and analysing data captured by Google Analytics is more than just tracking the number of visitors your website has received. Google Analytics is a powerful tool that allows website owners, administrators, and designers to capture, collate, and review data and metrics gathered from users … Read more

Image from the Volkswagen commercial "feeling carefree", used in the Paul Thomson Digital article about marketing in different territories.

Take On Me | How Volkswagen market in different territories

Take On Me How Volkswagen market in different territories How do VW change their marketing narrative in different territories? Today we’re going to take a look at the way the Volkswagen markets similar cars to a similar age and gender demographic across cultures and countries. In this case we are looking at males in their mid-30’s, specifically white collar middle … Read more

Image of Walter White from Breaking Bad taken from the 2015 eSurance Superbowl commercials

What are you trying to say?

What are you trying to say? How effective are your commercials? It’s that time of year again. The snacks are out and the beers are in the ice box, but those aren’t the only things we’ll consume during one of the world’s most viewed sporting events. Super Bowl halftime commercials are something of a tradition, many … Read more