Digital Marketing Services

"Digital Marketing" is an umbrella term for a range of skills and disciplines that help websites promote themselves online. We offer a range of services including pay per click advertising, social media marketing, social media management, organic marketing, search engine optimisation, data capture and analytics, and content creation. These techniques are used to create a marketing funnel that is designed to drive consumers towards sales conversions or desired actions. A well designed website coupled with a specific digital marketing strategy is an effective tool for identifying market segments and driving sales.

We believe in providing the best possible traditional and digital marketing services tailored to your business and your market. We can plan your strategy, develop your brand story, produce your content, and deliver your marketing campaigns. This holistic approach means we’ll gain a deeper understanding of your business and be able to identify and link you to your target markets and demographics. Central to your strategy will be a well designed and structured website. If you don’t a website click here.

As part of this process we can set up, operate, and analyse the data gathered by your website, identify the methods your customers use to connect with your digital platforms, and develop a strategy to suit your target audience.

For more information, contact us here.

Social & PPC Marketing

On average, those under the age of 40 in the UK spend nearly 2 hours per day updating their social media channels, those over 40 spend nearly an hour, and these figures are increasing year on year.

As a result, PPC Campaigns on Social Media are a great method for generating interest in your products or services because they appear during the browsing process and can target individuals and groups based on their age, gender, location, interests, and preferences. These ads will link straight to your products and services on your website, produce analytics data, and allow improve the chance of the post being shared across social media.

Engaging video content is one of the best ways to improve the chances of your video going viral. Here at Paul Thomson Digital, we can create engaging video content for your business that can capture the attention of your audience.

For more information, contact us here.

Google Adwords & SEM

Search Engine Marketing is a paid method we can use to funnel people towards your website based upon their searches on sites like Google. A well designed and delivered AdWords campaign is the most effective way to improve the visibility of your website to your target audience and increase quality traffic on your website.

AdWords is a great way to be found on Google, the world’s most popular search engine, and the best part is that you only pay Google when users engage with your advert and visit your site. Much like your website analytics, the results of your advert are measurable and the delivery is flexible; we can modify your ad during the period of your campaign to improve its targeting.

For more information, contact us here.

Viral & Content Marketing

This form of marketing is the least predictable, but most one of the most effective. People are more likely to believe the opinions and experience of their peers than those of a “corporate mouthpiece”. The key to a successful campaign going viral is to create engaging content and distribute it in the right social media channels. This can be kickstarted by a PPC campaigns or influencer marketing, but the content has to speak to the right audience.

Paul Thomson Digital can help you identify your audience and develop your brand narrative to speak their language and sell your products and services.

For more information, contact us here.

Print & Traditional Ads

Paul Thomson Digital works with a team of creatives, photographers, film makers, audio engineers, and graphic designers that can develop your brand and produce billboards, six sheet posters, flyers, advertisements for printed media, TV and radio advertisements, and business cards. Using NFC and QR codes we can help you connect with your audience by linking your ads directly to your website. From there we can track user engagement using Google Analytics.

Paul Thomson Digital are currently offering Google Analytics training in Ayrshire, Glasgow, Inverclyde and Renfrewshire. Contact us for more information.

Drop us a line!

If you'd like to know more about what we can do for your business, feel free to send us an e-mail with your business details and what you want to achieve. We'll get back to you as soon as possible.

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You can contact us directly at marketing@paulthomson.co.uk